UserZoom presents

An essential guide to ResearchOps

How ResearchOps can benefit your company by improving UX workflow and reporting.


Is your user research department wasting time on repetitive tasks? 

Perhaps your approach to UX reporting is inconsistent, causing mismatches in metrics being tracked and confused leadership teams. 

A ResearchOps program solves all of those problems. It gives tools, templates, and resources to those involved in user experience; ensures research data is protected; and builds confidence in UX across the entire department. 

In this guide, we’ll explain:

  • What is ResearchOps?
  • The benefits of ResearchOps
  • The challenges of ResearchOps
  • How to implement a ResearchOps program
  • Who should own ResearchOps?

What is ResearchOps?

Originally developed by Kate Towsey of Atlassian, a ResearchOps program manages the people and process side of user research. It runs alongside other operations teams—like DesignOps and DevOps.  

There are five key components to a ResearchOps program, including:

  1. Workflows to streamline UX activities (such as consent forms and participant recruiting)
  2. Budget control when spending money on research tools, survey compensation, and more
  3. Knowledge management and sharing research data with the entire organization
  4. Responsibilities for each team member or department
  5. Building UX advocacy across the entire organization 

The goal is to make user research activities easier, more consistent, and provide a centralized approach to customer and user insight, to help you make better design and product decisions, faster.

The importance of ResearchOps

Cristine Cravens, User Research & Product Design Leader at Kroger, reveals how she makes research scalable by developing a ResearchOps practice that empowers all designers in her team.

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