UX MEASUREMENT

Get deeper insights and quantify the user experience with statistically significant data

Quantify Your User Experience

Automatically collect data to quantify the effectiveness and overall satisfaction of the user experience

Gain Perspective With Benchmarking

Establish a baseline for UX performance and consistently measure progress with universal measures

Get More Out Of Analytics

Combine UX Metrics with analytics for deeper insight into both what is or isn’t working and also the answer to why 

Leverage UX Analytics

Quantify the performance of your digital product experiences with UX analytics.
You can combine multiple methods within the same study to perform sophisticated research at scale, resulting in deeper, more actionable insights.
Measure with usability metrics, such as, ease of use, satisfaction, organization, visual appeal, and System Usability Scale (SUS).

UX Analytics
tableau

Get the complete picture

Get a dashboard of your results combining unified behavioral data with self-reported feedback, for a thorough assessment of the users actions and intentions.

And, through integration with tools like Tableau and Google Analytics, you can easily combine your data with the data your broader organization relies on to measure business performance.

UX Benchmarking Enables You To Measure

Your brand over time

When performed solely on your own site, benchmark testing helps you understand the impact that your design iterations have on UX over time and how your design decisions are moving the needle.

Your brand against others

Benchmarking can also be leveraged to compare the usability of your website against your key competitors, enabling you to achieve greater customer satisfaction and increased brand loyalty.

Check Out These Resources Related To UX Measurement & Benchmarking

WEBINARS

Moving The Needle With UX Benchmarking

Watch this webinar with Dana Bishop, Senior Director of UX Research at UserZoom, where she shares her expertise on conducting successful and impactful UX benchmark studies.

ARTICLES

Why Executives Should Care About UX Benchmarking

Executives know they have to focus on things that push the business needle. Whether you’re an executive yourself or simply trying to present a case to one, there are several reasons why executives should care about UX benchmarks.

INFOGRAPHICS

The Amazing UX Race - Benchmarking Best Practices for your Digital Properties

UX benchmarking allows companies to quantify the UX of their digital products by measuring baseline usability metrics and tracking these KPIs over time, across channels and against competitors.

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