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UX measurement

Great user experiences are invisible. We make them measurable.

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Define UX success

UX, Product, and Design leaders recognize that good experiences impact the bottom line, but it’s hard for them to quantify the performance of UX. It’s possible to have a single, standardized measure that reflects both users' attitudes and behaviors, which makes it easy for leaders to evaluate UX performance.

Demonstrate progress

Once you establish a consistent measure for UX performance, you’re in a position to measure UX progress over time, across products, or relative to competitors. This empowers you to drive a roadmap for UX improvements and justify investments to leadership.

Here's how...

Establish a quality of experience score

Measure UX progress over time

Compare UX to competitors

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Further reading

Article

An essential guide to UX measurement

Practical guidance for launching, managing, and scaling a UX measurement program.

Article

Introducing our holistic score for measuring user experience: QXscore

QXscore makes it easy for business leaders to evaluate performance and for digital experience stakeholders to demonstrate the impact of ...

Article

What metrics and KPIs do the experts use to measure UX effectiveness?

We take a comprehensive journey into the world of UX metrics, exploring both behavioural and attitudinal measurements.

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