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UX measurement

Great user experiences are invisible. We make them measurable.

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Define UX success

UX, Product, and Design leaders recognize that good experiences impact the bottom line, but it’s hard for them to quantify the performance of UX. It’s possible to have a single, standardized measure that reflects both users' attitudes and behaviors, which makes it easy for leaders to evaluate UX performance.

Demonstrate progress

Once you establish a consistent measure for UX performance, you’re in a position to measure UX progress over time, across products, or relative to competitors. This empowers you to drive a roadmap for UX improvements and justify investments to leadership.

Here's how...

Establish a quality of experience score

Measure UX progress over time

Compare UX to competitors

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Further reading

Article

A comprehensive guide to UX Benchmarking: Longitudinal and Competitive

Our guide to a highly persuasive methodology that can help you tie user research to actual business KPIs.

Article

Introducing UserZoom’s single UX metric for experience benchmarking: the qxScore

If you’re looking for a simple way to show stakeholders that your product is definitively getting better through user research ...

Article

What metrics and KPIs do the experts use to measure UX effectiveness?

We take a comprehensive journey into the world of UX metrics, exploring both behavioural and attitudinal measurements.

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