UX, Product, and Design leaders recognize that good experiences impact the bottom line, but it’s hard for them to quantify the performance of UX. It’s possible to have a single, standardized measure that reflects both users' attitudes and behaviors, which makes it easy for leaders to evaluate UX performance.
Once you establish a consistent measure for UX performance, you’re in a position to measure UX progress over time, across products, or relative to competitors. This empowers you to drive a roadmap for UX improvements and justify investments to leadership.
Our guide to a highly persuasive methodology that can help you tie user research to actual business KPIs.
Show stakeholders that your product is definitively getting better through user research.