Open Research Study: How Consumers Research Travel
In this open research study our UX researchers find out how participants research hotels online and what sites they visit to obtain ideas and inspiration.
Open Research Study: How Consumers Research and Purchase Smartphones During the Upgrade Process
UserZoom conducted an open research study to understand how consumers research and purchase smartphones when it’s time to upgrade.
Measuring the Online Experience of Retailers on Tablet Devices
UserZoom’s researchers thought it would be a great idea to create and run a competitive benchmark study and evaluate four well-known retailers’ sites, including Macy’s, Nordstrom, Lands’ End, Urban Outfitters.
Measuring the UX of Fashion Web Stores on Tablet Devices
We conducted a mobile benchmark study on the websites of four major US retailers with 200 female participants. Download our comprehensive report to see the results!…