UX Battle of the Week: Adidas vs. Under Armour
We ran a quick competitive UX benchmark study between Adidas and Under Armour, two internationally known fitness clothing and accessories retailers, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.
Competitive UX Benchmark Study: Healthcare Industry
UserZoom compared four Health Insurance websites across multiple states using both qualitative think-out-loud usability testing and task based large sample usability studies with screen recording. Download the full healthcare competitive benchmark to learn more about how UserZoom is able to test competitive sites in order to learn best practices and identify areas for improvement.
Open Research Study: How Consumers Research Travel
In this open research study our UX researchers find out how participants research hotels online and what sites they visit to obtain ideas and inspiration.
Open Research Study: How Consumers Research and Purchase Smartphones During the Upgrade Process
UserZoom conducted an open research study to understand how consumers research and purchase smartphones when it’s time to upgrade.
Measuring the Online Experience of Retailers on Tablet Devices
UserZoom’s researchers thought it would be a great idea to create and run a competitive benchmark study and evaluate four well-known retailers’ sites, including Macy’s, Nordstrom, Lands’ End, Urban Outfitters.
Measuring the UX of Fashion Web Stores on Tablet Devices
We conducted a mobile benchmark study on the websites of four major US retailers with 200 female participants. Download our comprehensive report to see the results!…
Measuring the Online Experience of Auto Insurance Companies
83% of consumers gather info about auto insurance online. Our researchers ran a competitive benchmark study evaluating Allstate, GEICO, Progressive & AAA.