We are the UX Insights Company

Get the complete story on UX with our all-in-one research platform

UX impacts the bottom line.

The User Experience you deliver through digital interfaces is critical to your business.


It's how your customers and prospects interact with your brand most of the time


It’s what your employees and partners rely on to deliver a great customer experience


Great UX is no longer a nice-to-have—it's a requirement, and it affects your brand perception, competitive differentiation and financial performance.

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Great UX requires great UX research.

UX research is the path to better UX—and the value is clear.

Forrester Research conducted a Total Economic Impact (TEI) study and examined the potential return on investment (ROI) enterprises may realize by deploying UserZoom and increasing their focus on UX research:

  • 537% return on investment
  • $2.3mn in benefits over three years
  • An investment payback time of under 6 months

Get the complete story on UX.

UserZoom is the complete solution for liberating the critical UX insights businesses around the world need to create better user experiences.

We enable our customers to scale and automate their UX research through a market-leading combination of platform, services, and participant sourcing.


Why you should run your UX Research with UserZoom

UserZoom is UX research, in the cloud. We enable you to:

Do it faster

Don’t let time-consuming tasks like user recruitment get in the way of improving your digital experience. UserZoom's intuitive study builder and automated participant sourcing allows you to build and launch studies quickly and easily, so you can get results within hours and keep pace with agile sprints.

Scale your UX research independently of the size of your team, level of experience, or expertise. UserZoom's market-leading combination of software, services, and participant sourcing allows you to do more research, with more users, and across multiple research methods and devices.

Automate the collection of data across large, statistically significant populations without breaking a sweat. UserZoom does the heavy lifting when it comes to UX research logistics, while automated reports and dashboards allow you to share insights across the organization instantly.

Choose one or multiple methods for your UX research studies.

Capture participants' audio feedback as they talk their way through their experience.

Collect survey data including NPS, ease of use, brand perception, and more.

Test how users group items and define categories to organize and structure the taxonomy of your menus.

Test the structure of your menus with users so you can optimize your terminology and detect navigational issues.

Evaluate first impressions, improve clarity, increase findability, and measure the amount of time users spend completing tasks in your digital assets.

Intercept organic visitors on your website, mobile site or mobile app and ask them what their intentions are for visiting as well as getting actionable information about their experience.


We are the UX Insights Company.